xi, 242 p. : ill. (chiefly col.) ; 23 cm.
Includes bibliographical references (p. 225-234) and index.
How people see -- How people read -- How people remember -- How people think -- How people focus their attention -- What motivates people -- People are social animals -- How people feel -- People make mistakes -- How people decide.
Provides information and examples to help designers create products, applications, Web sites, and print materials that match the way people think and feel.
Fox Valley Technical College
One hundred things every designer needs to know about people
Hundred things every designer needs to know about people