Rev. 2nd ed.; Completely rev. 2nd ed.
336 p. : ill. ; 23 cm. + 1 CD-ROM (4 3/4 in.)
"Included on the bonus CD-ROM: updated reusable timelines and checklists; sample letters and forms; helpful catering calculations; guidelines to creating environmental practices; list of references encompassing the entire event planning industry; room design ideas ; hiring and certification information"--P.  of cover.
Includes bibliographical references (p. 282-289) and index.
About this book. Introduction ; This guide is for you ; The anatomy of an event -- The big picture. Defining your purpose ; The planning sessions ; Where is the money? -- People and the planet. Taking responsibility for our actions ; Planning for society and the environment ; Planning for a cause -- High-level logistics. Getting down to business ; Creating atmosphere ; Food and beverage ; Marketing and networking -- Technologically speaking. New world of technology and networking ; Staying on top of technology ; Social media and social networking -- Cover your assets. Contracts, insurance, and security ; Insurance ; Security issues -- On-site logistics. Logistically speaking ; The day has arrived! ; Wrap it up! ; Glossary -- Appendices. Appendix A: tips to becoming a great planner ; Appendix B: resources ; Appendix C: checklists.
"The revised second edition includes information on timely practices such as generating enthusiasm and creative marketing techniques using social media and networking, planning environmentally friendly events, and using technology applications and gadgets to orchestrate leading-edge events. The companion CD-ROM included with the book contains helpful checklists and worksheets to help you coordinate an organized and well-planned event" --Cover, p. 4.
Fox Valley Technical College
Successful event planning
1601386990 (pbk. : alk. paper)
9781601386991 (pbk. : alk. paper)