Citizen Coke : the making of Coca-Cola capitalism / Bartow J. Elmore
Book | 2015 | First edition.
Available at FVTC General Collection (HD9349.S634 C6323 2015)

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FVTC General Collection HD9349.S634 C6323 2015 Available
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Edition
First edition.
Description
[ix], 416 pages, 8 pages of unnumbered plates : illustrations ; 25 cm
Bibliography
Includes bibliographical references and index.
Contents
Prologue: A creation myth of Citizen Coke -- Introduction -- pt. 1. Citizen Coke comes of age, 1886 to 1950. Tap water: packaging public water for private profit -- Waste tea leaves: recycling caffeine found in other industries' trash -- Sugar: satiating Citizen Cane's sweet appetite -- Coca leaf extract: hiding the cocaine-cola connection -- Cocoa waste: synthesizing caffeine in chemical labs -- pt. 2. The costs of empire, 1950 to today. Water from abroad: securing access to overseas oases -- Coffee beans: capitalizing on the decaf boom -- Glass, aluminum, plastic: selling curbside recycling to America -- High-fructose corn syrup: storing sweeteners in stomach silos -- Epilogue: Sustaining Coke's future?
Summary
Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.
Language
Text in English.
Subject
Continued By
NO HOLDINGS IN WFB - 999 OTHER HOLDINGS
ISBN
0393241122 (hardcover)
9780393241129 (hardcover)
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