[ix], 416 pages, 8 pages of unnumbered plates : illustrations ; 25 cm
Includes bibliographical references and index.
Prologue: A creation myth of Citizen Coke -- Introduction -- pt. 1. Citizen Coke comes of age, 1886 to 1950. Tap water: packaging public water for private profit -- Waste tea leaves: recycling caffeine found in other industries' trash -- Sugar: satiating Citizen Cane's sweet appetite -- Coca leaf extract: hiding the cocaine-cola connection -- Cocoa waste: synthesizing caffeine in chemical labs -- pt. 2. The costs of empire, 1950 to today. Water from abroad: securing access to overseas oases -- Coffee beans: capitalizing on the decaf boom -- Glass, aluminum, plastic: selling curbside recycling to America -- High-fructose corn syrup: storing sweeteners in stomach silos -- Epilogue: Sustaining Coke's future?
Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.
Text in English.
NO HOLDINGS IN WFB - 999 OTHER HOLDINGS