xii, 258 pages : illustrations (some color) ; 23 cm
"Learn to increase the effectiveness of your own presentations by finding the answers to questions like these: what grabs and holds attention during a presentation?; how do you choose the best media to use?; what makes the content of a presentation stick?; how do people react to your voice, posture, and gestures?; how do peple respond to the flow of your message?; how do you motivate people to take action?"--Page 4 of cover.
Includes bibliographical references (pages 239-246) and index.
Section headings: How people learn and think -- How to grab and hold people's attention -- How to motivate people to take action -- How people listen and see -- How people react to the environment.
Examines the science and psychology behind effective, persuasive business presentations, examining what holds attention during a presentation; proper choice of media; and viewers' reactions to posture, gestures, and vocal tone.
One hundred things every presenter needs to know about people
Hundred things every presenter needs to know about people
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