Basic and advanced focus groups / David Morgan
Book | SAGE Publications, Inc. | 2019
Available at FVTC General Collection (H61.28 M668 2019)

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FVTC General Collection H61.28 M668 2019 Available
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xiii, 196 pages ; 24 cm
Includes bibliographical references and index.
Part One: Introducing Focus Groups -- Basic Issues -- Chapter One: Introducing Focus Groups -- Basic Issues -- Four Brief Examples --Who has heart attacks and why? --Adjusting to Recent Widowhood --Seeking a Diagnosis for a Family Member with Dementia --Becoming a Graduate Student -- Defining Focus Groups --A Brief History of Focus Groups --Strengths and Weaknesses of Focus Groups --Case Study Examples From My Own Experience -- Advanced Topics: The History of Focus Groups -- The Migration to Marketing Research --Re-Emergence in the Social Sciences -- Chapter Two: Uses for Focus Groups -- Basic Issues --Learning the Participants' Perspectives --Comparisons to and Combinations with Individual Interviews --Comparing Individual Interviews and Focus Groups --Combining Individual Interviews and Focus groups --Criticisms of Focus Groups --Group Influences --Do People Really Know What They Want or Like? -- Advanced Topics Mixed Methods and Focus Groups --Focus Groups as Inputs to Quantitative Research --Focus Groups as Follow-Ups to Quantitative Research -- Chapter Three: The Importance of Interaction -- Basic Issues --Common Ground as a Basis for Interactions --Dealing with Sensitive Topics -- Advanced Topics --Academic Approaches to Interaction --Conversation Analysis --Coconstruction of Meaning --Coproduction of Interaction -- Part Two: Designing Focus Groups -- Chapter Four: Research Designs for Focus Groups -- Basic Issues --Overview of Central Design Elements --Practical Considerations --Timelines --Budgets and Expenses --Ethical Issued in Focus Groups --The Inability to Offer Full Confidentiality --Working with Potentially Stressful Topics -- Advanced Topics --Emergent Design -- Chapter Five: Group Composition, Group Size, and Number of Groups -- Basic Issues --The Advantages of Homogenous Groups --Working with Acquaintances and Strangers --Choosing a Group Size --Deciding on the Number of Groups --The Central Importance of Recruitment --Planning for Successful Recruitment -- Advanced Topics: Working with Heterogeneity (Mixed Groups) --Repeated Groups --Small and Large Groups --Very Small Groups: Dyadic Interviews --Alternatives for Conducting Large Groups -- Chapter Six: Asking Questions in Focus Groups -- Basic Issues –Designing the Interview Guide --Discussion Starter Questions --Wrap-Up Questions --The Structure Dimension in Asking Question and Funnel-Shaped Interviews --Alternatives to Funnel-Shaped Interviews --Inverse Funnels --History Taking --Grand-Tour and Mini-Tour Questions -- Brainstorming -- Advanced Topics --Activates and Exercises in Focus Groups -- Chapter Seven: Moderating the Discussion -- Basic Issues --The Structure Dimension in Moderating --Stating the Session: Instructions and Introductions --The Moderator's Role During the Discussion --Using Nonverbal Interaction --Solving Problems in Moderating --Assistant Moderators and Dual Moderators -- Advanced Topics --Conducting Very Unstructured Focus Groups --Symbolic Interactionism as a Theoretical Basis for Focus Groups --Four Key Concepts in Symbolic Interactionism and Their Relationship to Focus Groups --Producing Shared Understanding In Focus Groups -- Chapter Eight: Analyzing Focus Groups -- Basic Issues --Transcribing the Data --Comparing the Analysis of Focus Groups to Individual Interviews --Approaches to Analysis --Summary-based approaches to analysis --Content analysis --Thematic Analysis --Grounded Theory -- Advanced Topics --Counting as a Basis for Analysis -- Part Three: Advanced Topics and Conclusions -- Chapter Nine: Working Cross-Culturally -- Basic Issues --Cultural Awareness and Creating S Successful Focus Group -- Group Composition and Recruitment --Writing the interview Questions --Moderating Cross-Culturally --Cross-Cultural Aspects of Data Analysis --Team-Based Approaches --Conclusions -- Chapter Ten: Specialized Age Groups -- Basic Issues --Working with Children --Research Design Considerations --The Interview Guide and Instructions --Moderating Groups with Children --Working with Adolescents --Working with Older Adults -- Chapter Eleven: Online Focus Groups -- Basic Issues --Shared advantages and Disadvantages --Asynchronous Online Groups with Bulletin Boards and Forums --Synchronous Online Groups with Chat Rooms and Instant Messaging --Synchronous Online Groups Via Video --Are Online Groups the Direction of the Future -- Chapter Twelve: Conclusions: Future Directions for Focus Groups -- Basic Issues -- Appendix One -- Statement of Informed Consent -- Appendix Two -- Generic Focus Group Introduction --Introduction --Moderator/Participant Roles --Ground Rules --Recording Procedures --Confidentiality --Introductions -- Appendix Three -- Three Examples of Interview Guides --3a. Aging, Health, and Quality of Like (Basic funnel) --3b. Aging Well (Reverse Funnel) --3c. Alzheimer's Disease Caregiving (History Taking Format) -- Appendix Four: Experiences as Graduate Students -- Interview Guide -- Sample Transcript -- Commentary on Moderating --Glossary --References --Index
Continued By
1506327117 (paperback ; alkaline paper)
9781506327112 (paperback ; alkaline paper)
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